Form ops, handled.
All from chat.
Bring fragmented workflows together — all from the AI chat you already use.
Before creating a normal account, try a 24-hour demo workspace with seeded data.
Go ahead — try asking.
Click a choice to move the conversation forward — and watch the form come together on the spot.
Pick a form to create
SCALE
Every part of form ops, one entry point.
138
tools
50
official recipes
Unlimited
forms & responses
480
yen〜/mo, ops included
A standalone, chat-native form service built on MCP as its entry point. Designed differently from tools that only build forms.
Primary supported AI clients
GETTING STARTED
Get started in 3 steps.
Nothing to install. Just connect FORMLOVA to the AI chat you already use.
Pick your entry point
Sign up for free, or explore first with the 24-hour demo workspace — no account needed.
Paste the connection address
In Claude, ChatGPT, Claude Code, Gemini CLI, Codex, or Cursor, open the screen for adding a connection and paste FORMLOVA's connection address (MCP server URL). The setup guide walks you through it with screenshots.
Log in once — that's it
Connecting opens a login screen (first-time authentication) where you log in or sign up. After that, just say "Create a form".
CAPABILITIES
Beyond creation. Still just chat.
From event and webinar registration to review and delivery. Simplify the fragmented form workflow.
Built for
Running event or webinar registrations
Handling surveys from collection through follow-up emails
Using separate tools for form creation, response review, and email delivery
Response Management
No need to switch to a spreadsheet for response review. Check and export participant lists right from chat.
Email Operations
Auto-replies, reminders, and bulk sends — all inline. Connect post-registration communications without a separate email tool.
Analytics & Reports
Live status, traffic sources, PDF reports, and completion-rate improvements. Check results right in the chat — no dashboard needed.
Team & Integrations
Roles, audit logs, and connections to HubSpot, Slack, and other MCP servers — all in the same session.
Form Creation & Updates
Create registration forms right from chat. Edit, duplicate, and publish — without opening a dashboard.
Design Drafts
Send a screenshot or poster as your design brief. Colors, fonts, and layout are extracted automatically.
Open the dashboard when you want list views, monitoring, or fine-grained checks.
DEMO MCP
What you can try
Run these from your own AI client, not a mock chat.
https://formlova.com/api/mcpPaste it into your AI chat's screen for adding a connection, then choose the demo workspace on the login screen (OAuth) that opens first.
WHY FORMLOVA
The difference is what happens after creation.
FORMLOVA is not just a form builder. It brings fragmented workflows together — all in one chat.
Your AI, your choice
Use FORMLOVA from Claude, ChatGPT, Claude Code, Gemini CLI, Codex, or Cursor.
No new UI to learn
Add the connection address (MCP server URL) to the AI chat you already use and log in just once (first-time authentication). There is no dedicated dashboard to relearn.
Cross-service integration
Connect other services via MCP in the same session. One message is all it takes. CSV and Excel export included.
Notion
HubSpot
Slack
Salesforce
Google Calendarand more- “Add respondents to HubSpot”
- “Export attendees to Google Sheets”
- “Notify Slack on new responses”
- “Export as CSV”
ADVANCED FEATURES
Features that work after launch
The same chat, handling the work that comes next.
Non-Respondent Tracking & Email Ops
Find who hasn't answered, check their email activity, and send a targeted follow-up — all in one thread.
Live Status & Recurring Reports
Ask for the current status or schedule weekly summaries to keep an eye on performance automatically.
Traffic Analysis & Optimization
Break down traffic sources, find drop-off points, and improve completion rates with funnel analysis.
A/B Testing
Set up variants, split traffic, and get statistical results. Start with 'I want to test which works better.'
Drafts from Screenshots & URLs
Recreate fields from a public form URL, or draft content and style from a screenshot or poster.
Conversational Responses
Say 'fill out this form' and answer question by question in chat. No URL needed.
Auto Sales Email Detection
Automatically classify sales pitches mixed into responses. Available on all plans.
Deep Analysis
Cross-tabulation, free-text trends, and cross-form comparison — right in the conversation.
Google Sheets Sync
Auto-sync new responses to Google Sheets. Keep aggregating in the sheet you already use.
Paid Event Payments
Take paid-event signups and payments in one form. Transaction fee is 4.6%.
Ad Attribution
Check results by traffic source and ad in chat, and decide your next move with numbers.
WORKFLOWS
Proven workflows, ready to run.
50 official recipes across 9 categories. Start from patterns that already work in real ops.
Use real ops templates instantly
Call up ready-made templates for registration, surveys, and signups, and start right away.
Reuse whole ops patterns
Reuse collection patterns like reverse forms as a complete set of steps.
Save and share your own workflows
Save your go-to steps as a recipe and share them with your team or the community.
COMPARISON
Full-cycle form ops at a lower cost.
The real question is not which tool creates forms — it is how much of the workflow stays in one place after that.
Typeform
Jotform
formrun
Google Forms*1 Monthly equivalent on annual billing, based on each provider's official pricing page as of April 2026 (USD converted at roughly 150 yen).
*2 As of April 2026, based on publicly available information on each provider's official site. 'Not available' means we could not confirm it as a standard feature at that time.
*3 Not an official offering; third-party implementations exist (as of April 2026).
| Feature | | Typeform | Jotform | formrun | Google Forms |
|---|---|---|---|---|---|
| Free responses | Unlimited | 10/mo | 100/mo | 30/mo | Unlimited |
| Free forms | Unlimited | Unlimited | 5 | 1 | Unlimited |
| Cheapest paid plan | $4/mo (¥480) | $28/mo *1 | $34/mo *1 | $26/mo *1 | None |
| Response management | Yes | Yes | Yes | Yes | Partial *2 |
| Auto-replies & reminders | Yes | Yes | No *2 | Yes | No *2 |
| Analytics & A/B testing | Yes | No *2 | No *2 | Partial *2 | Partial *2 |
| MCP support | 138 tools | No *2 | 5 tools *2 | No *2 | Unofficial *3 |
| Auto sales email detection | All plans | No *2 | No *2 | No *2 | No *2 |
| Post-submission ops | All in chat | Requires separate tools *2 | Requires separate tools *2 | Requires separate tools *2 | Requires separate tools *2 |
*1 Monthly equivalent on annual billing, based on each provider's official pricing page as of April 2026 (USD converted at roughly 150 yen).
*2 As of April 2026, based on publicly available information on each provider's official site. 'Not available' means we could not confirm it as a standard feature at that time.
*3 Not an official offering; third-party implementations exist (as of April 2026).
PRICING
Operations included, at this price.
Unlimited forms and responses on every plan.
Try Premium (regularly ¥980/mo) free for 3 months. See the full campaign details on the dedicated page.
15 days left
This campaign is available only through the dedicated landing page.
Free
Create, collect, and monitor
¥0/mo (tax incl.)
Core use
Unlimited form creation and publishing
Response collection
Response search, status management, and CSV / Excel export
Dashboard and basic analytics
Run it from chat
Draft from URLs or screenshots
Conversational form completion
Email limit: 100 / month
Response notifications in digest format (every 6 hours)
Design customization on every plan
Workflows (webhooks and field updates)
Auto sales email detection
Standard
Operate and improve
¥480/mo (tax incl.)
Participant operations
Auto replies and reminders
Conditional emails and recurring reports
Scheduled actions and conditional alerts
Workflow email automation
Improve
Detailed analytics, traffic analysis, and drop-off analysis
Response imports and external CRM sync (HubSpot, Salesforce, etc.)
Email branding (sender name, logo, colors)
Branding removal and 1,000 emails / month
Includes everything in Free
Premium
Scale, monetize, and collaborate
¥980/mo (tax incl.)
Delivery
Mailing lists and bulk sends
Step emails
Email branding (sender name, logo, colors)
Email limit: 10,000 / month
LINE integration (tap memory, response lists, approval-gated delivery)
Scale
Paid forms
Team management and audit logs
Includes everything in Standard
* Paid event transaction fee: 4.6%
Custom domain option
Use your own domain for form URLs and email sender. Available on any plan.
+¥1,480/mo (tax incl.)
Email add-on packs
Purchase extra email credits when you exceed monthly limits. Valid for 6 months.
From ¥200/1,000 emails (tax incl.)
RESOURCES
More ops know-how.
FAQ
Frequently asked questions
Which AI clients are supported?
FORMLOVA provides primary support for Claude, ChatGPT, Claude Code, Gemini CLI, Codex, and Cursor.
Do I need an account before connecting?
No. You can review the setup and register the connection address (MCP server URL) without an account. On the first real use, a login screen (authentication flow) opens where you can log in or create an account. Some clients also need a restart or reconnect before the tools appear.
Can I manage responses and run email ops entirely from chat?
Yes. Search, tagging, status updates, individual replies, filtered bulk email, non-respondent detection, and per-contact email tracking can all be done from chat.
Do I still need the dashboard?
Only when you want it. Daily ops stay in chat. The dashboard is there for list views, monitoring, and fine-grained checks.
How is this different from other form tools?
Every form tool can create forms. The difference is whether the full cycle — response management, email workflows, analytics, A/B testing — runs from the same chat without switching tools. That is what FORMLOVA does.
Can I use my own domain for forms?
Yes. With the Custom Domain add-on (+¥1,480/month, tax incl., available on any plan), you can use your own domain (e.g., forms.yourcompany.com) for form URLs. You can also set up a custom email sender domain. DNS configuration is self-service from the dashboard.
Can I integrate with Google Sheets and other services?
Automatic response sync to Google Sheets is available on Standard plan and above. For MCP-compatible services like HubSpot, Salesforce, Slack, and Notion, connect them alongside FORMLOVA and complete any required authentication to use the integration without additional implementation on FORMLOVA.
What is auto sales email detection?
It automatically classifies sales pitches and unsolicited promotions mixed into your form responses. Available on all plans. You can exclude them from analytics and exports, and manually correct any misclassification.