Lead Source Report

Sales & LeadsStandard+

Description

Lead Source Report is a FORMLOVA official workflow that starts from a submitted form response and turns review, classification, notification, record keeping, and follow-up into one repeatable operating flow. Instead of watching a spreadsheet manually, the team can see the next action as soon as a response arrives.

3 steps

1
Read the new response
Read the response details needed for Lead Source Report.
2
Decide the next action
Decide the next action from the response, score, date, or category.
3
Apply to operations
Apply the decision to notification, record keeping, reply, or status update.
Google Sheets

Setup steps

Setup Steps

This workflow includes external service integrations. Follow the steps below to set it up.

1
Read the new response
Read the response details needed for Lead Source Report.
Integration: FORMLOVA
2
Decide the next action
Decide the next action from the response, score, date, or category.
Integration: FORMLOVA
3
Apply to operations
Apply the decision to notification, record keeping, reply, or status update.
Integration: Google Sheets

Prompt Example

Goal: Record lead source so the team can see which channels are working. Fields: Respondent email address, Response body, and Owner. Extract source, campaign, and interest from the response body or UTM data. Rules: Keep unknown sources as "unknown" and separate sales-qualified leads from research-only leads. Actions: Append email, source, campaign, summary, intent level, and next action to Google Sheets.

For you

steps: 3 steps
Required plan: Standard+
Required integrations: FORMLOVAGoogle Sheets

What this workflow solves

Form responses arrive, but weekly reporting by source, inquiry type, and lead quality still depends on manual checking, causing delayed or missed follow-up.

Best for

sales teams
buying-intent forms

Expected outcome

Each new response moves into a clear weekly reporting by source, inquiry type, and lead quality state, so the team can focus on the next required action.

Setup notes

Select the email field and the main response or category field.
Confirm the notification or record destination before turning the workflow on.

FAQ

Can this work with an existing form?

Yes. Map the existing response fields to the required slots and adjust the notification or record destination.

Read the background

Sales Email Detection Guide -- Enable Labels, Review Responses, and Clean Up ReportsEnable FORMLOVA sales email detection, review labels, correct mistakes, exclude sales emails from reports, and use labels in workflows.FORMLOVA Form Automation Guide -- Auto-Replies, Routing, Sheets Sync, and MCP OperationsPlan form automation in FORMLOVA across auto-replies, routing, response status, Sheets sync, reminders, analytics, and MCP operations.MCP Form Service Guide -- From AI Creation to Form OperationsLearn what an MCP form service is, why FORMLOVA goes beyond AI form generation, and how submissions, emails, analytics, approvals, and workflows fit together.

Workflows to use together

Response to HubSpot ContactAn official workflow for creating HubSpot contacts from form responses.Lead-score RoutingAn official workflow for routing leads by qualification score.